Inspired by the timeless appeal of horror films during the Halloween season, our campaign, “Treat or Torture,” leveraged the classic elements of horror cinema. We produced commercials that paid homage to iconic horror movies, capturing the eerie, suspenseful atmosphere that fans love with UberEats being the hero to save the day. Building on the commercial's momentum, we expanded the campaign into print and digital mediums with a series of posters styled after horror movie posters. Each poster was carefully crafted to mimic the aesthetic and allure of horror film promotions, promoting the commercial at hand and tied in with UberEats. This not only maintained visual and thematic consistency across the campaign but also appealed to horror enthusiasts and moviegoers, further embedding our client’s products into the Halloween celebration.