step up for mental health
Brief: Rebrand the non-profit, Step Up for Mental Health, which stands as a beacon of hope and support for individuals and families navigating the complexities of mental health challenges.
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Insight: Younger generations are drawn to visually clean and contemporary aesthetics that reflect their values of innovation and efficiency.
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Brief: Revitalized the brand with a modern logo design while retaining the original color palette, preserving the brand's core identity.
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My Role: Brand Development and Digital Design
brand guide
color palate
#BA87BC
rgb(186,135,188)
cmyk(1,28,0,26)
#A26BAD
rgb(162,107,173)
cmyk(6,38,0,32)
#CB9DC9
rgb(203,157,201)
cmyk(0,23,1,20)
#7E548C
rgb(126,84,140)
cmyk(10,40,0,45)
#563A61
rgb(86,58,97)
cmyk(11,40,0,62)
typography
Headlines and Display Text
Mohave
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
.,:;!?( ) { } [ ] “” ‘’ *
Body Text
Josefin Sans Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
.,:;!?( ) { } [ ] “” ‘’ *
patterns
primary logo
horizontal logo
logo variations
logo variations
social media icons
branded merchandise
storefront signage
signage for their annual fundraiser event
package boxes for donor boxes and charity gifts
branded mug
branded
notebook
business cards
gift tag for donor gifts
branded tote bag
waterbottle for their annual walk/run event
volunteer shirts